Conduct & ethics
Ethical Conduct Code
A Private MEMBERS ORGANISATION
The Association de Magiciens Internationaux (AMI) is a private members organisation dedicated to the advancement and promotion of the art and craft of performance magic in all its forms. AMI is steadfastly and fundamentally committed to the principles of tolerance, non- discrimination in all its forms, together with professional, responsible and accountable behaviour from all Certified members in their formal and informal activities.
AMI is represented by its Certified Members in many countries. It also has its own Website, Facebook presence, and other social media groups. It is a duly constituted legal entity registered in the UK as a Limited company and maintains an organisational account with The National Westminster Bank in the UK. It also has its own Website, Facebook presence, and other social media groups.
AMI is steadfastly and fundamentally committed to the principles of tolerance, non-discrimination in all its forms, and professional, responsible, and accountable behaviour from all its Certified members in their formal and informal activities.
As we are a truly democratic organization, all is done in a friendly round-table manner. Members are encouraged to offer their workshops, lectures, products, etc., and other relevant suggestions. We follow the principal philosophy of the legendary magician David Devant – the first President of The Magic Circle – “It is all done by kindness.”
Code for Magical and Ethical Conduct
As a magical association, AMI requires that all members adhere to the following code for magical and ethical conduct. The basis contained in this code is partially drawn from the 1993 joint issuance of a code of ethical conduct from other Internationally established Magic organizations.
- Oppose the wilful exposure to the non-magician and the general public of any principles of the Art of Magic or the method employed in any magic effect or illusion.
- Display ethical behaviour in the presentation of magic to the public and in our conduct as performers/magicians, including not interfering with or jeopardizing the performance of another performer, either through personal intervention or the unauthorized use of another’s creation.
- Recognize and respect the rights of the creators, inventors, authors and owners of magic concepts, presentations, effects and literature, plus their rights to have exclusive use of, or grant/have permission for the use of by others of such creations.
- Discourage false and misleading statements in the advertising of effects and literature merchandise or actions pertaining to the magical arts.
- Discourage advertisements and/or articles in any publication (magical or otherwise) of any magical apparatus, effect, literature of other materials for which the advertiser/author does not have express permission, a written license, and/or commercial rights.
- Promote the humane treatment and care of livestock used in magical performances.
- Ensure that all audiences, students and participants of all ages and characteristics who watch or take part in member magical performances, tutoring, and commercial engagement either physically or virtually are safe from harm.
- Use magical methods and presentations that are not designed to intentionally humiliate or embarrass spectators and participants.
- Adhere to and comply with all international, national, and local laws within operating jurisdictions, particularly with regard to people with protected characteristics, the elderly, dependent adults, and minors.
Members are asked to reflect on the following:
- Performance magic is a private and public activity, which carries with it inherent risks, particularly with respect to the rights, sanctity, and human dignity of the elderly, dependent adults, and minors.
- Magic can create unequal structures of power and dominance that could affect people of all ages and types and can involve unsupervised activities involving children.
- AMI is international in scope with members operating in multiple jurisdictions, who are thus bound by relevant international, national, and local laws.
- Members may avail themselves of what in the UK is called a Disclosure and Barring Service (DBS) check to provide extra assurance to the public that it is safe for you to perform across a variety of public, private, and other settings. In the UK, a DBS check helps clients, audiences, customers, and tutees in the UK make safer decisions and prevent unsuitable people from working with vulnerable groups, including children. AMI recommends that all members acquire such checks within their own operating jurisdictions.
- It is recommended that all Members seek adequate Performance Insurance.
The basis contained in this code is partially drawn from the 1993 joint issuance of a code of ethical conduct from other Internationally established Magic organizations.